In this course you’ll learn:

1. Introduction: Understanding the importance of YouTube as a marketing tool and how it can drive traffic to your website.
2. Setting up a YouTube Channel: Setting up a YouTube Channel, including creating a professional profile, adding content, and optimizing for search.
3. Creating engaging content: Creating engaging content, including videos that entertain, inform, and engage your target audience.
4. Building a targeted audience: Building a targeted audience, including leveraging YouTube's targeting options, such as keywords, tags, and playlists.
5. Optimizing for search: Optimizing for search, including using keywords, creating descriptive titles and tags, and adding closed captions.
6. Running YouTube Ads: Running YouTube Ads, including selecting the right ad format, targeting the right audience, and setting a budget.
7. Measuring success: Measuring success, including tracking metrics such as views, engagement, and conversions.
8. Continuously improving: Continuously improving, including experimenting with new tactics, seeking feedback, and staying up-to-date with the latest YouTube marketing best practices.