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Google Ad Traffic Secrets

MENTOR: CYDNEY O’SULLIVAN

In this course you’ll learn:

  1. Introduction: Understanding the importance of Google Ads as a marketing tool and how it can drive traffic to your website.
  2. Setting up a Google Ads account: Setting up a Google Ads account, including selecting the right account type and creating a professional profile.
  3. Keyword research: Keyword research, including identifying the most relevant and profitable keywords for your business.
  4. Creating effective ads: Creating effective ads, including writing compelling headlines and descriptions, selecting the right ad format, and adding high-quality images.
  5. Targeting the right audience: Targeting the right audience, including selecting the right geographic location, language, and device type.
  6. Setting a budget: Setting a budget, including choosing the right bidding strategy, setting daily and total budgets, and selecting the right budget type.
  7. Measuring success: Measuring success, including tracking metrics such as click-through rates, conversions, and return on ad spend.
  8. Continuously improving: Continuously improving, including experimenting with new tactics, seeking feedback, and staying up-to-date with the latest Google Ads best practices.
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