In this course you’ll learn:

1. Understanding the power of Facebook Live
2. Setting up a Facebook Live account
3. Defining target audience and creating a content strategy
4. Utilizing high-quality equipment and lighting
5. Promoting and announcing Facebook Live events
6. Interacting with viewers and encouraging engagement
7. Incorporating live Q&A sessions
8. Utilizing Facebook Live analytics to measure success
9. Continuously improving and adjusting the Facebook Live strategy
10. Maximizing reach and impact by sharing replays and highlights.