In this course you’ll learn:
- Introduction: Understanding the power of Pinterest as a traffic-driving tool for businesses and bloggers.
- Setting up your Pinterest account: Setting up your Pinterest account, including optimizing your profile, creating boards, and installing the Pin It button on your website.
- Creating Pinterest-friendly content: Creating Pinterest-friendly content, including tips for creating visually appealing images, using keywords, and using high-quality pins.
- Keyword research: Keyword research, including using tools to find popular keywords, using keywords in your boards and pins, and optimizing your boards for search engines.
- Pinning strategy: Pinning strategy, including tips for pinning at optimal times, using group boards, and using the schedule feature.
- Promoting your content: Promoting your content, including using paid ads and sponsored content, collaborating with other Pinterest users, and participating in group boards.
- Measuring success: Measuring success, including tracking key metrics such as impressions, saves, and clicks, and using data to inform future strategies.
- Staying up-to-date: Staying up-to-date, including staying abreast of the latest Pinterest trends and best practices to continuously improve results.
